AX-26-004 Addendum #1

Description

REQUEST FOR PROPOSAL RFP# AX-26-004 MARKETING & ADVERTISING SERVICES FEBRUARY 27, 2026 ADDENDUM NO. 1 Vendor Questions Received in Response to the RFP NOTE: The following questions were copied verbatim from vendor submissions. Our answers follow. Vendors must acknowledge receipt of all addendum as part of their proposal response package -- see page 9 of the Request for Proposal. -------------------------------------------------------------------------------------------------------------------1. Does the University have a preference on track 1 vs. track 2 for their vendor selection? A1: No. We are open to either track and will evaluate the proposals based on overall strength and fit. 2. Does UAFS anticipate selecting one partner across both tracks, or could different firms be selected for Track 1 vs. Track 2? A2: We anticipate selecting one partner under one track. 3. Is there an internal preference today for retaining media buying in-house verses outsourcing it? A3: There is no preference. Media buying is currently outsourced. We are open to the most effective structure moving forward. 4. What does the make-up of your internal team look like? A4: Our team consists of six positions: Assistant Vice Chancellor of Marketing, Project Manager, Creative Design Director, Web Manager, Graphic Artist, and Photographer/Videographer. 5. Who will serve as the day-to-day decision maker and approver for creative and strategy? A5: The Assistant Vice Chancellor of Marketing 6. Will there be a central marketing/enrollment team serving as the primary day-to-day partner for the agency, or should we anticipate coordination across multiple units? A6: There will be a central marketing and enrollment team serving as the primary day-to-day partner. 1 7. Are there specific priority programs of enrollment initiatives that will be the initial focus of year one? A7: Our primary focus will be enrollment management recruitment initiatives, along with select priority programs. 8. Are you currently outsourcing these services to an agency? A8: Yes 9. What are your current pain points related to marketing and advertising? A9: We are continuing to refine the integration of lead generation initiatives into the enrollment management communication funnel. 10. What platforms are you currently using for digital marketing? A10: For paid media, we primarily use Google Search, Google Display, and Meta platforms.