Undergraduate And Graduate Online Marketing

Description

REQUEST FOR PROPOSALS Peru State College UNDERGRADUATE AND GRADUATE ONLINE MARKETING Peru State College PO Box 10, 600 Hoyt Street Peru, NE 68421-0010 RFP Release Date: Friday, August 1, 2025 Bidder Questions Due: Wednesday, August 6, 2025 College Response to Questions: Friday, August 8, 2025 Sealed Proposals Must Be Received No Later Than: Friday, August 15, 2025, 1:30 p.m. Contract Award Date: Friday, September 12, 205 Effective Date: Wednesday, October 1, 2025 All documents pertinent to this Request for Proposal will be posted on the Peru State College System website. It is the Vendor’s responsibility to periodically check the website for the most current information. Send inquiries concerning this RFP to: www.peru.edu/RFP Scott Briell, Interim Vice President for Enrollment Management Peru State College PO Box 10 Peru, NE 68421 (402) 872-2224 marketing@peru.edu 1 TABLE OF CONTENTS I. Purpose II. Background A. Institutional History B. Enrollment Data III. General Information A. RFP Objective B. Scope of Work C. Term IV. Proposal Requirements A. Cover Sheet B. Expectations C. Complete Client List D. Financial Statement E. Authorization F. Management Structure G. Support H. Services I. Policies/Programs/Procedures J. Other V. Questions and Proposal Submission VI. Award VII. Contractual Requirements A. Appendix A- Contract Template 2 I. PURPOSE The purpose of this Request for Proposal (RFP) is to solicit sealed proposals from experienced firms to establish a three (3) year contract with up to two (2) additional one-year terms for a maximum of five (5) years through competitive negotiation for providing the services of undergraduate and graduate marketing, website optimization guidance, and down funnel perspective student communication from inquiry response to enrollment at Peru State College. II. BACKGROUND A. Institutional History Peru State College is a public, comprehensive institution located in Peru, Nebraska, a rural community of approximately 600 residents. The College offers courses of study at the undergraduate and master’s levels. Its primary service region is the southeast region of Nebraska, with many out-of-state students coming from southwest Iowa, northwest Missouri and northeast Kansas. The College offers a mix of innovative online and traditional classroom undergraduate and graduate programs, including online graduate degrees in education and organizational management.