Sole Source #SS-0225 Purchase - GGM Sunshine LLC dba/Myrtle Beach Classic Sponsorship

Description

Sole Source Written Determination Agency Identification: Horry-Georgetown Technical College #ss-0225 Description of the agency need that this procurement fulfills: (See instructions on last page for guidance) HGTC seeks to increase brand awareness and community engagement by sponsoring a high-profile sporting event in the Myrtle Beach area. The sponsorship will provide HGTC with significant visibility among prospective students, local businesses, and community stakeholders, supporting the college's strategic marketing and outreach objectives. Describe the Market Based on Research Performed: (See instructions on last pagefor guidance) Market research shows that the Myrtle Beach Classic is the only PGA TOUR event held in the coastal Carolinas, drawing over 40,000 attendees during its inaugural year. The event attracts a broad cross-section of golf fans, local residents, and regional visitors, offering HGTC a unique platform to engage with prospective students and community partners. While other sporting events exist in the area, none match the Myrtle Beach Classic in terms of media exposure, brand visibility, or alignment with HGTC's strategic outreach goals. Sportfive is the exclusive rights holder for all sponsorships at the Myrtle Beach Classic, making them the sole provider of access to on-site branding, digital promotion, and hospitality opportunities. All services will be delivered during the event dates in Myrtle Beach, SC, with Sportfive managing implementation and support directly. Sole Source Vendor Na me: SPORTFIVE GOLF, LLC (dba ONEflight Myrtle Beach Classic) Based upon the following determination, Agency proposes to acquire the supplies, construction, information technology, and/ or services described herein from the vendor named above per SC Code Ann§ 11-35-1560 and SC Regulation 19-445.2105, Sole Source Procurement.