RFQ Public Info Officer Consultant

Description

REQUEST FOR QUALIFICATIONS FOR PUBLIC INFORMATION OFFICER CONSULTANT Issued by: HINDS COUNTY BOARD OF SUPERVISORS All questions regarding this RFQ must be submitted in writing to Carmen Y. Davis, County Administrator, at cdavis@co.hinds.ms.us by March 31, 2016 at 3:00 pm CST. PROPOSALS MUST BE SUBMITTED VIA HAND DELIVERY OF U.S. MAIL BY: FRIDAY, APRIL 1, 2016, 2 PM CST To: Carmen Y. Davis, County Administrator Hinds County Board of Supervisors Hinds County, MS cdavis@co.hinds.ms.us 316 S. President Street Jackson, MS 39205 (601) 968-6501 1|Page REQUEST FOR QUALIFICATIONS Hinds County Board of Supervisors Seeks Qualifications for a Public Information Officer Consultant to develop a county priority/strategic plan and county public communications, marketing and media plan PURPOSE It is the County’s objective to develop a county priority/strategic plan, along with a county public communications, branding, marketing and media plan. The Hinds County Board of Supervisors desires to adopt a consistent marketing brand and strategy to promote Hinds County and create avenues to educate and effectively inform the public on the activities and news of Hinds County. The Hinds County Board of Supervisors desires to convey the County’s assets and unique characteristics in a manner that is authentic, concise and impressive. The priority/strategic plan of Hinds County will need to describe how the county is perceived today, where it is going and how it will be perceived in the future. In addition to being used for external marketing purposes, the new brand and message of the county must capture the pride of Hinds County’s residents and business community. The selected consultant/firm will advise the Board of Supervisors during all various stages of the branding and marketing project. The selected firm shall review/analyze all data and researches compiled and deliver recommendations regarding the most effective implementation branding and marketing tactics and tools. This is a procurement of professional consulting services as more particularly described herein and will be conducted in a manner providing full and open competition. To wit: a. Each consultant/firm’s experience and qualifications will be evaluated primarily as they relate to the consultant/firm’s ability to provide Professional Consulting Services for the development of a county priority/strategic plan, along with a county public communications, branding, marketing and media plan. b.