RFQ – 3150006544 – Tourism Branding/Marketing Campaign Consultants

Description

MISSISSIPPI DEVELOPMENT AUTHORITY REQUEST FOR QUALIFICATIONS (RFQ) RFx Number: 3150006544 Tourism Branding/Marketing Campaign Consultants CLOSING TIME AND DATE Qualifications must be received by: November 7, 2025, 10:00 AM CST LOCATION Mississippi Department of Finance and Administration Office of Statewide Strategic Sourcing 501 North West Street, Suite 1301 C Jackson, Mississippi 39201 QUALIFICATIONS COORDINATOR Shannon Smith, CMPA Office of Statewide Strategic Sourcing Telephone (601) 359-5198 E-mail: osss@dfa.ms.gov SECTION 1: Procurement Process 1.1 Background The Office of Statewide Strategic Sourcing (“OSSS”), on behalf of the Mississippi Development Authority (“MDA”) (hereinafter “Agency”) – Visit Mississippi is soliciting written qualifications from skilled vendors for a professional services consultant to create a branding/marketing strategy and development to generate economic growth and opportunity through the promotion and development of Mississippi as a tourism destination. Visit Mississippi’s mission also provides leadership and direction for the Mississippi Tourism Industry by fostering awareness of the industry’s significance to enhance the image of Mississippi and the quality of life for Mississippians. Visit Mississippi would like to have a professional services consultant which would effectively brand and market the various tourism areas of the State of Mississippi. The Contractor will be expected to assist agency staff in the development and implementation of short-term and long-term marketing/branding strategies and the plans for executing those strategies, including timelines, deliverables, and performance metrics. The Agency is seeking a Contractor that demonstrates that it is experienced in traditional communications and advertising, digital and social media marketing, publication development, cooperative promotions, consumer fulfillment, public relations, international marketing, tourism product development, offering capabilities and expertise in every communication discipline, and additional marketing services which may include the preparation of collateral materials, services for the planning of merchandising programs, direct response advertising services, sales promotions, and research services. Contractor will also provide advertising support for additional initiatives which may arise during the term(s) of the Contract.