Rfp Po-gf-2024-r-0016

Description

Proposal No. PO-GF-2024-R-0016 Office of Contracting and Procurement November 17, 2023 TO ALL PROSPECTIVE OFFERORS The University of the District of Columbia, Office of Contracting and Procurement, kindly invites you to submit your proposal to provide all necessary services and assistance in the Branding and Marketing Services for the University of the District of Columbia. Please be guided by UDC Solicitation No. GF-2024-R-0016 attached, in preparing your response. Thank you for your consideration and participation. Denise Joyner Denise Joyner Contract Specialist 1 Proposal No. PO-GF-2024-R-0016 REQUEST FOR PROPOSAL SOLICITATION NO.: PO-GF-2024-R-0016 CAPTION: Branding and Marketing Services for the University of the District of Columbia ISSUE DATE: November 17, 2023 CLOSING DATE: January 9, 2024 QUESTIONS DUE: November 28, 2023, by 11:00 am EST QUESTIONS RESPONSE: December 5, 2023, by 11:00 am EST CLOSING TIME: 12 p.m. EST CONTRACT SPECIALIST: Denise Joyner, djoyner@udc.edu PHONE NUMBER.: 202-274-5423 2 Proposal No. PO-GF-2024-R-0016 I. INTRODUCTION The University of the District of Columbia (UDC), Office of Contracting and Procurement on behalf of the Office of Marketing and Communications (OMC) seeks a full-service marketing firm with expertise in branding, rebranding, strategic communications, and image building for institutions of higher education. The selected marketing firm will assist the University in developing messaging whereby UDC’s communities are engaged and informed and its vision for One UDC is maintained. Ultimately, the firm shall make recommendations on marketing strategies for enrollment and media buys to better communicate this new vision to its many constituencies. This RFP does not constitute an offer and is intended solely to obtain competitive bids from which UDC may choose a firm that best meets its needs. II. BACKGROUND UDC is an HBCU, the only public University in the nation’s capital and the only exclusively urban land-grant University in the United States. It supports a broad education, research, and community service mission across undergraduate, graduate and doctoral degrees. UDC has four colleges (Agriculture, Urban Sustainability & Environmental Sciences; Arts and Sciences; Business and Public Administration; and Engineering and Applied Sciences); a law school (David A.