RFP No. 2018-04 Marketing Services for Tourist Bureau - Addendum No. 4

Description

Town of Surfside Request for Proposals RFP No. 2018-04 Marketing Services for Tourist Bureau Addendum No. 4 Date Issued: May 29, 2018 To All Proposers: Proposers for the above-referenced RFP shall take note of the following changes, additions, deletions or clarifications to RFP No. 2018-04, which in accordance with the RFP Documents shall become a part of and have precedence over anything shown or described otherwise in the RFP. TOWN RESPONSE TO PROPOSER QUESTIONS: 1. Question: Considering the recent launch of your new campaign, what is the rationale for releasing an RFP at this time? Response: The Uptown Beachtown Campaign was originally launched in 2016, since then every year it’s evolved but not changed completely. The rationale of releasing an RFP at this time is due to the fact that we’re at the end of the 5-Year Tourism Strategic plan. The hope is that the new strategic plan moving forward will be provided by the awarded proposer. 2. Question: What is the breakdown of the current budget? What amount has been budgeted to agency fees? To media buys? To events? Response: The breakdown of the current budget can be found in the 2017/2018 Marketing Plan on the Town’s website here: https://www.townofsurfsidefl.gov/docs/default-source/defaultdocument-library/tourism-documents/fy-2017-2018-marketing-planfinal.pdf?sfvrsn=cd824b94_2 3. Question: What is the media mix? Response: Please see the response to question #2, the media mix is also provided within the 2017/2018 Marketing Plan for the year. 4. Question: Do you have a library of visual assets to use or would you expect agency to develop new visuals? Response: We do own some visual and video assets, however there are select assets that will expire in 2 years due to the usage rights negotiated with the talent. 5. What are you specifically requiring for “financial state of the business, annual revenue for past two years” and can this portion be excluded from public records? Response: All information provided in response to this, or any, RFP is a public record, unless specifically exempted by Section 119.071, Florida Statutes. Only “financial statements” submitted by a proposer for qualification may be exempt from public disclosure pursuant to section 119.071(1)(c), Florida Statutes. 6.