RFP #Hsarc-362 - Violence Prevention Media Campaign Services

Description

The County of Riverside Purchasing Department, on behalf of Riverside University Health System – Public Health Injury Prevention Services (RUHS-PH IPS), is seeking qualified vendors to design and implement a comprehensive, countywide violence prevention media campaign. This campaign will support the Riverside County Violence Prevention Strategic Plan by increasing public awareness of violence as a preventable public health issue and promoting evidence-based prevention strategies. The selected vendor will develop and execute a multi-platform media campaign using digital, print, broadcast, and outdoor channels to reach both the general public and priority populations. This project is part of RUHS-PH’s ongoing effort to build a coordinated violence prevention infrastructure, supported by funding from the Centers for Disease Control and Prevention (CDC) Public Health Infrastructure Grant. Key objectives of the campaign include improving public understanding of risk and protective factors,