Request for Proposal for Downtown Santa Cruz Activation Events

Description

The City of Santa Cruz is seeking proposals from qualified individuals and organizations to plan and implement a series of public-facing activations in underutilized Downtown spaces, including Lot 16 (Library Parking Lot) and vacant storefronts. Proposals must focus on recurring programming rather than single, one-time events, and should enhance Downtown vibrancy, support the local economy, and complement existing businesses. Applicants may submit for one or more event activation location type.A total of $30,000 in funding is available for activations in Lot 16 and vacant storefronts Applicants may submit proposals for one or more of the following categories:Lot 16 Event Activation – Recurring events outside of Wednesdays, 1–5 PMVacant Storefront Activation – Temporary use of identified retail spaces for public programming Selected proposals must launch by October 2025 and run for a minimum of 4 weeks and up to 6 months. Alternative start dates may be considered pending City approval