Public Relations Services

Description

Leon County Government “County” is accepting proposals from qualified firms for Public Relations Services.Leon County Division of Tourism, also known as Visit Tallahassee in the marketplace is a department of Leon County Government, funded fully by the county’s Tourist Development Tax.  The Mission of the Leon County Division of Tourism is to enhance the region’s economic growth and quality of life by collaboratively inspiring the vitality of the Visitor Economy. The Vision of the Leon County Division of Tourism is for the Tallahassee region to be recognized as appreciated as one of the most diverse and vibrant destinations in the Southeast.To achieve the above, the County desires to contract with an innovative, forward thinking and strategic tourism-focused public relations and communications agency to work in partnership with the Leon County Division of Tourism/Visit Tallahassee to publicize and promote the Tallahassee-Leon County area as a preferred visitor destination through editorial placements in print, broadcast, and digital media reaching local, regional and national audiences. The agency should develop and maintain relationships with media and social influencers through on-going media development activities allowing greater access and success in securing positive editorial coverage for the area and its visitor attractions. Public relations activities will be implemented on a regional and national level as directed.In 2022, the Leon County Division of Tourism/Visit Tallahassee developed a five-year Tourism Strategic Plan.  Goals of that plan include:Generate $5 billion in economic impact by Sept. 2026Increase the visitation to Tallahassee-Leon County through strategic marketing and sales by 3% annually.Increase local awareness of the Division of Tourism/Visit Tallahassee and the overall impact on tourism in Tallahassee-Leon County.Increase industry/community eng