Public Relations for the Walton County Tourism Department

Description

The County has issued this Request for Proposals (RFP) with the sole purpose and intent of obtaining proposals from interested and qualified Proposers offering to provide Project Title, in accordance with the specifications stated herein.The Walton County Tourism Department is looking for a firm to develop a strategy that utilizes public relations tactics to secure earned media in appropriate print, broadcast, and interactive outlets. This strategy should not cover advertising, direct marketing, or other forms of direct-to-consumer outreach mechanisms including social campaigns. The tourism department has a national advertising campaign; this national public relations campaign should complement that effort, and focus heavily on promoting non-peak-seasons (September – February visitation).During the next year, the public relations missions should promote South Walton and Walton County as a whole, as a premier tourist destination within its target markets, nationally including but not limited to Atlanta, Houston, Dallas/Ft. Worth, Nashville. Emerging markets also shall receive attention, including Denver, St. Louis, and New York City.