Proposal for DBMHS Marketing Consultant.pdf (1.16 Mb)

Description

Navajo Department of Health Navajo Division of Behavioral and Mental Health Services RFP Bid #25-07-3759GC DBMHS Marketing Consultant The Navajo Division of Behavioral and Mental Health Services (DBMHS) is requesting proposals from qualified marketing consultants and/or agencies to provide comprehensive marketing services. The selected consultant/agency will be responsible for enhancing DBMHS’s public presence and accessibility through refreshed branding, a redesigned website, culturally competent multimedia advertising and compelling visual and written content. Goals & Objectives: • Establish cohesive, modern, and culturally appropriate branding and style guidelines. • Using WordPress, redesign the DBMHS website for improved UX/UI, accessibility, and cultural relevance. • Develop and execute integrated advertising campaigns across print, radio, digital, and social media. • Collaboratively create high-quality content and visual assets using Adobe Creative Cloud to support communications across platforms. Scope of Work: 1. Branding & Style Guidelines o Conduct a brand audit of current materials and public perception. o Engage stakeholders and community representatives to inform brand identity. o Develop a culturally grounded brand guide including:  Logo refinement and alternatives  Diné (Navajo) color and symbol integration  Fonts, colors, and layout principles  Language use [including Diné Bizaad (Navajo language) considerations]  Voice, tone, and culturally sensitive messaging o Deliver print and digital versions of the brand guidelines. 2. Website Redesign o Evaluate the current website (www.nndbmhs.org) for structure, usability, and accessibility. o Redesign the site to ensure:  User-friendly navigation  Accessibility compliance  Mobile responsiveness  SEO best practices  Bilingual content support (English and Navajo, where applicable) o Include essential features like:  Crisis contact visibility 1|Page  Outpatient Treatment Center (OTC) locations and services  Downloadable resources  Event calendar  E-newsletters o Coordinate content migration and training for internal staff on website updates. 3.