Florida’s Adventure Coast Visitors Bureau is looking to establish a new agency relationship to fulfill the needs outlined in this Request for Proposals (RFP). The selected agency will support Florida’s Adventure Coast's brand campaigns and marketing initiatives by providing strategic insights, media planning, creative development, production services, and collateral planning and design services. The selected agency will provide services to Florida’s Adventure Coast Visitors Bureau for three years with two additional one-year extensions (if approved). The projected (though subject to change) year one budget for this RFP, inclusive of all fees and pass-through/third party costs, account management, and creative production is approximately $650,000. The actual budget for each fiscal year will be determined based on Florida’s Adventure Coast ’s funding allocation, priorities, and marketing strategies.
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