Licensing and Trademark Management Services

Description

Ferris State University seeks an exclusive vendor to license its designs, trademarks, symbols, service marks, logos and other indicia. The vendor will work collaboratively with the institution’s Marketing and Communications office and its designees to market, measure and manage licensed product sales, including collection and delivery of University royalties for the University and its departments. Ferris State seeks support from a vendor for trademark licensing and related management. Annual sales of products using the University’s trademarks average more than $1 million, with internal usage representing approximately 30% of total sales and retail via its campus bookstore representing approximately 40% of commercial sales. Respondents are asked to present a proposal that fully explains the services offered and the way these services accomplish the following goals of the University. The University seeks a full-service collegiate licensing company for campus-wide; • Brand protection and