Digital Marketing Partner 24-4-10001-02150

Description

RFP 24-4-10001-02150 Digital Marketing Partner Due: 6-6-23 / 2PM Local Time Questions / Answers Budget – The University is allocating $175,000 to digital marketing efforts for fiscal year 2024 (July 1, 2023 – June 30, 2024). This total is inclusive of all agency/reporting/professional service fees as well as paid media placement to be made on the University’s behalf by future partner. Efforts in the past have focused primarily on traditional student audiences and within the realm of paid digital efforts, but we are open to expanding our tactics to new higher education audiences and tactics at the recommendation of our partner. • Can you please advise on the anticipated budget (including agency fee and expected media spend)? Further, can you please advise me on timelines for this engagement? • What is the comprehensive annual budget for advertising/digital marketing? Please separate professional services from the media spend. • Can you provide an idea of the paid media spend you've had in the market over the last couple of years? This will help us better price out our solution for media management (testing, analytics, reporting, and optimization). • What is your marketing budget? (If this has not been determined, please tell us what the budget for the current year is.) What is your typical annual media spend? • Do you have a preferred budget? • We note that you require a suggested budget as part of our response. Can you confirm your previous year’s spend on digital marketing activities? • Have funds been secured for this scope of work? • Can you advise on current and anticipated budget (media spend and services) for this scope of work? • What is the budget for the digital marketing services described in this RFP? • Is this budget inclusive of the anticipated ad spend? • If a budget is not available, what has been spent on an annual basis for these services in past years? • Should the budget include fees and expenses related to the development of video creative, e.g.