Destination Marketing Organization (DMO) Services

Description

The City of Prescott, Arizona, is seeking qualified marketing agencies to submit Statements of Qualifications (SOQs) for destination marketing execution and campaign support on behalf of Experience Prescott, the City’s official destination marketing organization, as well as its economic development initiatives. These two areas are expected to work in alignment throughout the duration of the contract. City staff and the selected agency will collaborate to promote initiatives across all platforms in a way that serves the City’s best interests. The contract will also require active engagement with tourism stakeholders, community partners, and economic development leaders to support Prescott’s overall success.Initial objectives include steadily increasing bed tax revenue and developing compelling campaigns that effectively support both tourism and economic growth. Clear metrics, accountability, and consistent KPI reporting will be essential to track progress and measure success. The selected agency will play a key role in achieving these goals, bringing forward innovative strategies, maximizing return on investment for both tourism and economic development efforts, and maintaining a high level of professionalism, including regular quarterly reporting.