Justin S. Greene Adam Fulton Johnson Commissioner, District 1 Commissioner, District 4 Lisa Cacari Stone Hank Hughes Commissioner, District 2 Commissioner, District 5 Camilla Bustamante Gregory S. Shaffer Commissioner, District 3 County Manager April 7, 2026 SANTA FE COUNTY RFP No. 2026-0227-CSD Public Awareness Campaign Services ADDENDUM NO. 2 Dear Offerors, This addendum is issued to reflect the following changes, effective immediately. It shall be the responsibility of interested Offerors to adhere to any changes or revisions to the RFP as identified in this Addendum No. 2. This documentation shall become permanent and be made part of the departmental files. RFP Questions and Answers Question No. 1: What is the anticipated total and/or annual budget for these services, and what has been the historical budget for similar services? Answer No. 1: The County does not have a specific budget for these services. This contract will be used County-wide, with project scopes and costs determined and negotiated with the awarded vendor on a project-by-project basis. Question No. 2: Is there an estimated media placement budget separate from the agency’s creative/service fees, or should Offerors include media costs within their proposed pricing? Answer No. 2: Media placement costs, if applicable, should be included in the Offeror’s proposed pricing. Specific project scopes and associated costs will be determined and negotiated with the awarded vendor on a project-by-project basis. 102 Grant Avenue · P.O. Box 276 · Santa Fe, New Mexico 87504-0276 · 505-986-6200 · FAX: 505-995-2740 www.santafecountynm.gov Question No. 3: Is there a current or previous contractor providing similar services? If so, is the incumbent expected to submit a proposal? Answer No. 3: There is a current contractor providing similar services. The County anticipates that the incumbent may submit a proposal. Question No. 4: Is this RFP being issued as a result of a contractual requirement, expiration, or a new service need? Answer No. 4: This RFP is being issued to establish a contract for ongoing Public Awareness Campaign Services to support County-wide needs. Question No. 5: Is there an anticipated flight length for this campaign (e.g., duration of campaigns)? Additionally, is there a preferred launch timeframe or time(s) of year, and will this involve a single campaign or multiple campaigns over the contract term? Answer No.
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