The City of Chesapeake’s Department of Parks, Recreation and Tourism seeks to retain a full‑service advertising and marketing agency with demonstrated experience in destination marketing to serve as the City’s Agency of Record.The selected agency will act as a strategic marketing partner responsible for guiding and implementing a comprehensive marketing and communications program designed to increase visitation, strengthen brand awareness, and generate measurable economic impact for Chesapeake’s tourism industry.Prospective agencies must show proven success in developing and executing tourism marketing campaigns for destinations, attractions, accommodations, or other tourism‑related organizations.The City seeks a partner capable of delivering strategic planning, brand development, creative services, media planning and placement, and performance measurement in support of Chesapeake’s tourism goals. The agency will collaborate closely with Tourism staff and key partners to ensure that all marketing initiatives align with broader economic development and tourism objectives.
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