City of Pueblo Roundabout Marketing Campaign

Description

The City of Pueblo (City)/Pueblo Area Council of Governments (PACOG) Metropolitan Planning Organization (MPO) needs to update our roadway users about proper use of roundabouts through an education and awareness marketing campaign. The marketing campaign should include local radio, TV, print and digital ad placements along with native social media and website updates through the City's webpage (www.pueblo.us) and the PACOG webpage (pacog.net). It is important that these communications be quick, easy to find, and easy to understand for the general user.The campaign should seek to educate a wide swathe of road users, with special attention placed on reaching older adults and new drivers. The main purpose of this marketing campaign is to educate on proper use of roundabouts and raise awareness on the benefits they can bring to both safety and traffic flow across the system.This marketing material should also be available for use after the campaign via b roll, print/photo use and for the use of the public via PuebloShares.com. The content must have evergreen access for use across multiple platforms.