City of Pueblo Bus Route Expansion Advertising Campaign

Description

The City of Pueblo/Pueblo Transit (City) will be implementing a bus route expansion. A full marketing campaign is needed to inform residents and transit users of the upcoming changes. This marketing campaign is expected to include local radio, TV, print and digital ad placements, bus stop and bus wrap advertising, native social media and updates to the City website.The goal of this campaign is to inform and educate current transit users of the changes while also attracting new and former users by demonstrating ease of use and providing the necessary to assist more individuals to utilize public transit.Data metrics will be a key component of this campaign to demonstrate increased use, overall increased satisfaction and full promotion of all Pueblo Transit has to offer. Partnerships with current transit users, businesses, and expanding with tourism interest are integral.The marketing materials must be made available to the City for use after the campaign via b roll, print/photo use, and public use via PuebloShares.com. The content must have evergreen access for use across multiple platforms.