Branding Campaign Development and Creative Design Services

Description

Leon County Government &ldquo;County&rdquo; is accepting proposals from qualified firms for Brand Campaign Development &amp; Creative Design Services.The Leon County Division of Tourism, also known as Visit Tallahassee in the marketplace, is a department of Leon County Government, funded fully by the county&rsquo;s tourist development tax.&nbsp; The Mission of the Leon County Division of Tourism/Visit Tallahassee is to enhance the region&rsquo;s economic growth and quality of life by collaboratively inspiring the vitality of the Visitor Economy. The Vision of the Leon County Division of Tourism/Visit Tallahassee is for the Tallahassee region to be recognized as appreciated as one of the most diverse and vibrant destinations in the Southeast.To achieve the above, the Leon County Division of Tourism/Visit Tallahassee desires to contract with a best-in-service creative services agency with a proven track record of excellence to develop a new branding campaign as defined as brand positioning statement/tagline/slogan and new creative campaign to promote and position Tallahassee-Leon County Florida as a premier travel destination to state, regional and national markets.In 2022, the Leon County Division of Tourism/Visit Tallahassee developed a five-year Tourism Strategic Plan. &nbsp;Goals of that plan include:Generate $5 billion in economic impact by Sept. 2026Increase the visitation to Tallahassee-Leon County through strategic marketing and sales by 3% annually.Increase local awareness of the Division of Tourism/Visit Tallahassee and the overall impact on tourism in Tallahassee-Leon County.Increase industry/community engagement and cultivate new partnerships to enhance destination development.Increase visitor services in marketing to enhance the visitor experience and extend stays.Visit Tallahassee&rsquo;s Strategic Plan can be found at <a href="https://visittallahassee.com/partners#Resou