BC-21527-C Institutional Brand Strategy, Identity Refresh, and Implementation RFP

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Solicitation Name: Institutional Brand Strategy, Identity Refresh, and Implementation Solicitation Number: BC-21527-C REQUEST FOR PROPOSAL FOR INSTITUTIONAL BRAND STRATEGY, IDENTITY REFRESH, AND IMPLEMENTATION RFP NUMBER: BC-21527-C ISSUED: June 18, 2026 DUE DATE: Thursday, July 23, 2026 at 4:00 pm (EDT) Prospective bidders/offerors are encouraged to regularly visit the University’s Department of Procurement & Strategic Sourcing website, e-Maryland Marketplace Advantage (eMMA) to ensure receipt of any addenda and other updates related to this solicitation. The links to these resources are provided below: • • UMBC Bid Board - https://procurement.umbc.edu/bid-board/ eMaryland Marketplace Advantage (eMMA) - https://emma.maryland.gov ISSUING OFFICE Department of Procurement & Strategic Sourcing University of Maryland, Baltimore County Administration Building, 7th Floor 1000 Hilltop Circle Baltimore, MD 21250 MINORITY, WOMEN AND SMALL BUSINESSES ARE ENCOURGAGED TO RESPOND TO THIS SOLICITATION 1 Solicitation Name: Institutional Brand Strategy, Identity Refresh, and Implementation Solicitation Number: BC-21527-C Key Information Sheet & Solicitation Schedule Request for Proposals Title: Solicitation Number: RFP Issue Date: Procurement Officer: Pre-Proposal Conference Questions Due Date & Time: Technical Proposal Due Date & Time: (Not a Public Bid Opening) Technical Proposals are to be sent to: Price Proposals are to be sent to: Oral Discussion Placeholder Dates Minority Business Enterprise (MBE) Subcontracting Goal: Contract Type: Term of Contract: Institutional Brand Strategy, Identity Refresh, and Implementation BC-21527-C June 18, 2026 David Clurman, clurman@umbc.edu Tuesday, June 30, 2026 at 11:00 am (EDT) at this link Monday, July 6, 2026 at 4:00 pm (EDT) to Submitt.76xoqrqywl1ijrzj@u.box.com Thursday, July 23, 2026 at 4:00 pm (EDT) Technic.35qucpm6nhsb8ejw@u.box.com Instructions will be provided to shortlisted firms September 10 & September 11, 2026 20% Firm fixed price 16 months The University is committed to ensuring that persons with disabilities have equally effective opportunities to participate in and benefit from the University's programs and services. Persons who may require reasonable ADA accommodations should email the Issuing Office at clurman@umbc.edu at least five (5) days prior to any meeting scheduled in connection with this solicitation.