AX-26-004 Marketing and Advertising Services

Description

University of Arkansas at Fort Smith 5210 Grand Avenue Fort Smith, AR 72904 REQUEST FOR PROPOSAL AX-26-004 MARKETING & ADVERTISING SERVICES SOLICITATION INFORMATION Solicitation Issued: Bid Number: AX-26-004 Description: Marketing & Advertising Services February 12, 2026 SUBMISSION DEADLINE FOR RESPONSE Deadline: March 12, 2026 Bid Opening Time: 3:00 p.m., Central Time Proposals shall not be accepted after the designated bid opening date and time. In accordance with Arkansas Procurement Law and Rules, it is the responsibility of vendors to submit proposals on or before the bid opening date and time. Proposals received after the designated deadline shall be considered late and shall be returned to the Vendor without further review. DELIVERY OF RESPONSE DOCUMENTS Delivery Address: One (1) hard copy, one (1) digital copy, and one (1) digital redacted copy should be mailed directly to UAFS, Attn: Lance Killough, 5210 Grand Avenue, Fort Smith, AR 72904. If using USPS, the mailing address is PO Box 3649, Fort Smith, AR 72913. See page 10, PROPRIETARY INFORMATION / OPEN RECORDS Shipping label or outer packaging should reference: AX-26-004 Marketing & Advertising Services UAFS PROCUREMENT SERVICES CONTACT INFORMATION Issuing Officer: Lance Killough, Director Procurement & Contracts Phone Number: Email Address: lance.killough@uafs.edu UAFS Website 479-788-7073 https://uafs.edu 1 PROJECT SCOPE The Board of Trustees of the University of Arkansas System, for and on behalf of the University of Arkansas – Fort Smith (UAFS), is seeking proposals from qualified firms to provide marketing and advertising services that support student recruitment and enrollment growth for both UAFS academic programs and workforce development initiatives. UAFS seeks a proactive marketing partner with demonstrated higher education experience who brings informed guidance, strong creative, and disciplined execution. We value partners who bring the same focus, urgency, and follow-through that our students bring to achieving their goals. The selected firm should be comfortable challenging assumptions, using research and performance data to recommend direction, testing messaging and tactics, and adjusting quickly when results indicate a better approach. Services may include strategy, messaging, creative development, campaign planning, and analysis and reporting, with media planning and placement provided either by the University or the agency depending on the proposal track.