Airport Terminal Advertising Concession

Description

The Hilton Head Island Airport is seeking qualified airport advertising concession firms through the Request for Proposal (RFP) process to submit proposals for the comprehensive management, marketing, operation, and maintenance of the terminal advertising program, which includes digital displays, marketing software, and ongoing business plan development.  Hilton Head Island Airport aims to increase revenues by enhancing its advertising program. This involves ensuring that the program's design aligns seamlessly with the airport's overall aesthetics and reflects the unique characteristics of the surrounding region it serves. The selected firm will coordinate all phases of the advertising concession program at the airport including but not limited to:Formulate comprehensive business strategy to align with organizational objectives.Develop detailed marketing and sales plan, including target audience identification and distribution strategies.Provide recommendations for innovative advertising assets to enhance brand visibility.Manage sales of advertising space, including contract negotiations and client relations.Manage the design, production, and installation of advertising displays across both physical and digital platforms.Ensure smooth operation of digital displays by providing and maintaining software access.Generate and analyze monthly reports to track advertising effectiveness and inform future strategies. Provide the Hilton Hea