08 Digital Marketing Campaign

Description

KENTUCKY STATE UNIVERSITY REQUEST FOR PROPOSAL (RFP) FOR DIGITAL MARKETING/ADVERSTISING RECRUITMENT CAMPAIGNS RFP 24-08 , Issue Date: June 17, 2024 Closing Date and Time: July 3, 2024 3:00 p.m. (See Section 10.7 of this RFP for the Estimated Schedule of RFP Activities) Issued by: Fran Pinkston, Purchasing Director Kentucky State University Academic Services Building (ASB), Suite 429 400 East Main Street Frankfort, KY 40601 502-597-6434 Page 1 of 18 TABLE OF CONTENTS Section 10 – Purpose, Overview & Schedule ............................................................................. 3 Section 20 – Background and Current Business Need .............................................................. 5 Section 30 – Procurement Requirements ................................................................................... 6 Section 40 – Scope of Work ..................................................................................................... 11 Section 50 – Proposal Submission ........................................................................................... 13 Section 60 – Proposal Evaluation............................................................................................. 17 Section 70 – Negotiations ........................................................................................................ 17 Section 80 – Attachments ........................................................................................................ 18 Page 2 of 18 SECTION 10 – PURPOSE, OVERVIEW & SCHEDULE 10.1 Purpose The purpose of this Request for Proposal (RFP) is to solicit proposals for competitive negotiations pursuant to 200 KAR 5:307. Kentucky State University is seeking one (1) qualified Vendor to provide digital marketing services to Kentucky State University. A contract, based on this RFP, may or may not be awarded. Any contract awarded from this RFP is invalid until approved and executed by Kentucky State University and approved by the Kentucky State Board of Regents, if applicable, and/or the Government Contract Review Committee, if applicable. 10.2 Access to Solicitation, RFP and Addenda The University invites each prospective vendor to have full and complete information on which to base a proposal response. Only information presented or referred to in this RFP and any additional written information that is supplied by the Kentucky State University Buyer shall be used by vendors in preparing the response.