02 Addendum No. 2

Description

Town of Surfside Request for Proposals RFP No. 2019-02 Public Relations Consultant for the Town of Surfside Tourist Bureau Addendum No. 2 Date Issued: October 23, 2019 To All Proposers: Proposers for the above-referenced RFP shall take note of the following changes, additions, deletions, clarifications or questions and answers to RFP No. 2019-02, which in accordance with the RFP Documents shall become a part of and have precedence over anything shown or described otherwise in the RFP. 1. Question: We understand that per item 2.1., the initial term for an agreement made pursuant to this RFP will be one (1) year; and that the agreement may be renewed thereafter at the Town’s discretion for up to three (3) additional one (1) year periods. Can you please advise how many years the Town’s incumbent PR agency, Pinzur Communications, held the contract? In addition, will the incumbent agency participate in this RFP and why is the Town of Surfside seeking new representation? Answer: Anything But Advertising (ABA) is presently the Tourist Bureau’s public relations firm. They have held a one-year contract for public relations services and are in an extension period through January 2020. The Town has no information on whether the existing firm will propose in response to this RFP. It is in the best interest of the Town to periodically solicit services through a competitive RFP process to evaluate firms, ideas and proposals. 2. Question: As it is required for the winning bidder to “work hand-in-hand” with the Town’s advertising agency, per item 3.3.4 of this RFP, can you please provide details of your 2020 (and beyond) advertising campaign so that we may take this information into consideration when providing examples of how we propose to develop and align our PR strategies? Answer: Information on the Tourist Bureau’s advertising and marketing campaigns including the Marketing Plan can be found on the Tourism page of the Town’s website at www.townofsurfsidefl.gov/departments-services/tourism, and under the ‘Surfside Strategic Plan’ at https://www.townofsurfsidefl.gov/departmentsservices/tourism/documents-and-forms. Current examples of Visit Surfside campaigns are available at www.visitsurfsidefl.com. 3. Question: What percentage of the Town’s tourism revenue is generated by (1) Regional (2) National and (3) International visitors? Please provide as many details as possible.