01 - Holiday Lights - Addendum No. 2

Description

Town of Surfside Request for Proposals Holiday Lights for the Town of Surfside RFP No. 2019-01, Addendum No. 2 Date Issued: April 9, 2019 To All Proposers: Proposers for the above-referenced RFP shall take note of the following changes, additions, deletions or clarifications to RFP No. 2019-01, which in accordance with the RFP Documents shall become a part of and have precedence over anything shown or described otherwise in the RFP. The following questions and answers were made at the mandatory, pre-bid meeting held on April 5, 2019. TOWN RESPONSE TO PROPOSER QUESTIONS: 1. Since there is no budget would it be a good idea to submit a “good, better, best” approach? a. Yes, that would be a good way to approach it. Also, kindly reference the Addendum #1 with information on the previous budgets. 2. Is there any additional information on the “Uptown Beachtown” branding that can be shared? a. Yes. Please refer to the following links containing the Town’s Brand Guidelines and Marketing Plan, which provide additional information about the Town’s “Uptown Beachtown” branding: Brand Guidelines: https://townofsurfsidefl.gov/docs/default-source/default-document-library/tourismdocuments/surfside_brandguide-2018.pdf?sfvrsn=246f2394_2 Marketing Plan: https://townofsurfsidefl.gov/docs/default-source/default-document-library/tourismdocuments/fy-2018-2019-marketing-plan.pdf?sfvrsn=89e45b94_4 3. Are there any colors that are particularly requested? a. There are no particular colors requested. At one point, a previous Commission had directed the Tourist Board to only utilize white holiday lights. It should also be noted to stay away from colors that are typically associated with Christmas or Hanukah, or anything that could be perceived to be correlated with any particular religious holiday. 4. Would that mean that you are looking for a more traditional feel? a. We are a diverse, inclusive community. Anything is possible if presented in a sophisticated manner. 5. Would you consider ornaments and gifts Christmas-like? a. Yes 6. Would you consider bows and trees Christmas-like? a. Bows and trees would depend on the execution. 7. Would you consider stars? a. Again, this would depend on the approach. For example, the Star of David is a traditional religious symbol. The holiday lights and decorations should be focused on traditional winter elements. Keep in mind that that the holiday lights will remain lit beyond the traditional holiday period, through March of the following year.